Our "Video Guy" is a pretty cool cat, but not nearly as cool as those fancy new high-definition video cameras he shoots with. Since we expanded our film and edit capabilities, our video production division has taken off. In the first two months following our expansion, we filmed and edited over 20 TV ads and videos, with many more to come. TV ads, spoof videos, tear-jerking tribute videos, birthday gift videos, promotional videos, short movies, time lapse videos, scenery videos. We even produced a video that was recently presented to the two top-ranking Sheiks in The United Arab Emirates. We pride ourselves on making high-quality, high-definition videos that convey the emotion you need to move your audience. We will get the right shots and pay very close attention to detail – and we'll work fast. So if you want to make people laugh, cry, smile, frown, buy something or get off their butts and get active, call us. We can help.
Chances are if you spend any time in a car or listen to the radio at work, you've heard one of our ads. We have a top-of-the-line production studio to record voiceovers (male or female, happy or sad, energized or lazy) and we also have an enormous catalogue of music to give your ad the right feel. For example, if you want people to think the world is ending, we can make it seem like Armegeddon. Radio is a diverse market and can be very effective at targeting a specific audience. Own a sports bar and want to reach sports fans? We'll get you up on sports talk radio. Want to promote a big country music concert? Cat Country is all you. Trying to move a piece of legislation at the State House and want to reach decision makers? We'll get you up on the news talk stations within a couple days. You tell us what you want to accomplish. We'll drive the message home to the right people.
So you aren't the best looking gator in the swamp? Belly growing a little faster than you'd like? Chins keep frantically popping out of your neck? Losing that youthful twinkle in your eye? No worries. With our inhouse graphic designer, we can magically make that belly disappear, that 2nd or 3rd chin go away, and those baby blues sparkle just a little bit brighter. We aren't plastic surgeons and we can't make steak out of hamburg, but gosh darnit we know how to airbrush some wrinkles away (what, you really didn't think we look as good in person as we do in our profile pictures, did you?) Graphic design is a crucial aspect of branding yourself, your company or your organization. With an award-winning graphic designer on board, Checkmate makes our clients–and their work–look pretty. We design logos, direct mailers, print ads, business cards, letterhead, flyers and much much more.
If you want to reach men over 55 who make between $75,000 and $100,000 per year, read Sports Illustrated and vote in primary elections, we can get you that list. And if you want to reach women between the ages of 18 and 32 who have kids, and subscribe to Oprah Magazine, we'll get you that list. Direct mail is one of the most effective ways to target a highly specific audience. By offering ideas, strategy, graphic design and a full range of mailing services, we will guide you along the way, from the second you walk through the door until your beautiful direct mail piece is sitting in your target customer's mailbox.
With so many different markets and networks and websites, the media world can be a very complex and confusing place. Should you buy ads on broadcast TV? Radio? Web? Cable? Facebook? Google? With over a decade of media buying experience, we have developed great relationships with representatives from all of the different stations and networks. And we know where your ad needs to be placed to hit the right audience. As an ad agency, we receive discounted rates on all media buys, including TV, radio, print, and web. So we do all the work. And you save your time, energy and money.
We have coordinated events, rallies, concerts, festivals, press conferences and more. Need help generating press for your event? Want to get some reporters to show up? Or do you just need help with setting your event up? We have helped coordinate events for as many as 5,000 people, as seen here. That's a lot of people.
Checkmate boasts an award-winning team of professional photographers. From product photography to corporate events to private gatherings, we can shoot it all. We can provide professional full-day coverage and same-day processing. And once we are done shooting your event, we offer finishing services such as posters, canvas wraps, banners, photo albums, and more.
Print ads can be a great supplement to a campaign, whether you want to reach a national audience, a statewide audience, or a targeted local audience. Our philosophy when it comes to print advertising? Make it pop. There are a lot of ads in any given newspaper or magazine, and most of them don't generate a second look. Our "Art Guy" designs high-quality ads that cut through the clutter and ensure your ad jumps off the page. We make people notice.
Don't have any "friends"? No one "likes" you? Lonely in the Twitterverse? The world wide web is a big, scary, ever-changing place. Facebook. Twitter. Digg. LinkedIn. StumbleUpon. Google+. YouTube. Groupon. It can be very overwhelming, and it's understandable if you get discouraged. But social media is growing–and it's growing fast. And if you don't jump onboard now, you and your business or organization will be left in the dark. At Checkmate, we are experts in new technology, and will help you navigate the complex world of social media.
Email marketing. Search engine optimization. Google AdWords. Google Analytics. These can be frightening words for someone just getting started. But these tools must be utilized if you want your name to be heard and your presence to be felt. We will ensure you are properly employing these services so you stay ahead of your competition.
Advertising is where the bulk of your money is spent within a campaign. In the world of advertising, money can be wasted–and it can be wasted fast–if you don't know how to navigate the treacherous media waters. You may have the right audience, but the wrong message. Or the wrong audience, but the right message. Or the right message, but the wrong medium. If you want to convey a message about pressing legislation at the State House or the turbulent state of the economy, you probably shouldn't put your ad on The Jersey Shore or Keeping Up With The Kardashians. And if you're trying to convey a message to senior citizens, you probably shouldn't spend all of your money on web ads (considering many of them struggle to even turn a computer on.) We follow the latest media statistics and trends to help you get the best bang for your advertising buck. We know how to help you reach the right audience, with the right message, through the right medium.
Having a comprehensive marketing plan should be one of the main focuses of your business or organization if you want to succeed. Marketing is consumer driven and should be based on one question–who will buy what you are selling? Once you figure that out, you need to reach them and draw them in. A good marketing plan should consist of paid and free media, social media, networking, and business development. Your marketing plan should be fluid and able to evolve with the changing times in order to keep your customers happy, your potential customers interested and your competitors at bay. At Checkmate, we will craft a strategic plan that helps you set your business goals–and helps you reach them.
Public relations is all about communication–communication with customers, employees, fellow businesses or organizations, and the general public. When you are in the public eye, as most businesses and organizations are, it's extremely important to put your best foot forward at all times. At Checkmate, we help you craft and deliver messages that will resonate with the public and allow you to dictate how you are viewed. We also have extensive experience in other areas of public relations, including government relations and crisis management. At Checkmate, we help put you, your business or your organization in the best light possible.