"So, what's Checkmate? What exactly is it that you guys do?"
The name is very ambiguous, so it's understandable why nosy bank tellers can get confused. So what do we do? It's not an easy question to answer because, in short, we do just about everything. For the short version, go back to the home page and read that little blurb. For the long version, continue after the jump.Checkmate and Muhammad Ali–more in common
than you'd think
Checkmate is a full-service communications firm specializing in advertising, marketing, media and public relations, with a special focus on the utilization of the world wide web and interactive media. Muhammad Ali is an aging pugilist, who is still to this day the greatest boxer the world has ever seen. You would think we'd have nothing in common. But you'd be wrong.
Remember the Rumble in the Jungle, when Ali laid back on the ropes and let George Foreman wail on him for a while, without fighting back? Well, everyone thought that was a pretty stupid move. That is until Foreman got tired to the point of exhaustion and Ali knocked his lights out. That move was called the "Rope-A-Dope", and is considered one of the great strategies in sports history. Ali knew he was overmatched by the bigger, younger and harder-hitting Foreman, so he came up with a brilliant strategy, highlighting his strengths while exposing his opponent's weaknesses. Lo and behold, he won the fight. Foreman was playing Checkers while Ali was playing Chess. At Checkmate, we help our clients play Chess while your competitors are playing Checkers. See, just like Ali."What if I don't want to let an iron-fisted heavyweight champ knock me around? Then what is my strategy?"
We get this question all the time (not really.) We aren't suggesting we let our clients get hammered by an endless barrage of jabs, right hooks and uppercuts from scary heavyweight boxers, but we are suggesting they need the right strategy. That's where we come in. At Checkmate, we take our clients from Point A (where they are) to Point B (where they want to be) by crafting and implementing a customized strategic communications plan that maps out your goals, messages, audiences, and strategy. Message delivery then becomes paramount. Through innovative marketing, earned media, social media, and hard-hitting advertising that cuts through the clutter, we ensure the right people are hearing the right message through the right medium. Throughout the course of a campaign, we don't strive to meet every deadline–we meet every deadline. We do everything inhouse and we don't stop working until our job is complete. With an inhouse videographer, inhouse editor, inhouse graphic designer, inhouse web designer and developer, and an inhouse print shop, Checkmate will get the job done fast–and we will get it done right.